Creating Impact Beyond Impressions
In an age where digital ads flood our screens and attention spans continue to shrink, the brands that rise above the noise are the ones that create experiences, not just campaigns. Experiential marketing—the art of engaging consumers through branded, real-world experiences—is transforming how businesses build loyalty and trust. At the forefront of this movement is Michael Mak, the powerhouse entrepreneur behind 1-800-Liquors, Boom Cups, and Celebrity Sports Entertainment.
Michael’s ventures aren’t just marketing engines; they are ecosystems of influence where celebrities, consumers, and causes intersect. His approach proves that when people feel part of a brand’s journey, they become its most loyal ambassadors.
The Mak Method: Turn Events Into Media Machines
Through large-scale, immersive events like the 1-800-Liquors Celebrity Golf Classic, Michael Mak has developed a formula that fuses entertainment with visibility. The event is more than just a golf tournament—it’s a social media spectacle, a networking hub, and a philanthropic platform all rolled into one.
With celebrity attendees such as Snoop Dogg, Rob Gronkowski, and Nick Cannon, these events naturally attract cameras, content creators, and global audiences. By aligning brands with cultural icons and causes, Michael ensures that the reach extends far beyond the event gates—garnering billions of earned media impressions across major platforms like TMZ and ESPN.
Want to see it in real-time? Explore event highlights and exclusive content on the official Celebrity Sports Entertainment Instagram.
Connecting Brands, Celebrities & Communities
What makes Michael’s work unique is how seamlessly he blends business with purpose. A portion of proceeds from his celebrity events often supports charitable efforts, especially through D Up On Cancer, the nonprofit he founded to fund cancer research and provide support for affected families.
Through partnerships with organizations like the Make-A-Wish Foundation, Teen Cancer America, and the Carol Baldwin Association, Michael ensures that every brand activation also carries a message of impact. This purpose-driven branding builds long-term trust with consumers and earns buy-in from celebrities eager to give back.
For a closer look at how he engages his audience and advocates for these causes, follow Michael’s journey via his personal Instagram account.
A New Era of Lifestyle Branding
The success of Boom Cups, a lifestyle brand turned cultural symbol, is another testament to Mak’s marketing genius. By leveraging celebrity endorsements and placing the product in viral settings—like music festivals, sporting events, and red carpet appearances—he transformed a party cup into a recognizable symbol of celebration and connection.
You can track the cultural ripple effect of this brand and others he’s created through posts, reels, and stories on the 1-800-Liquors official Instagram.
Looking Ahead: Innovation Meets Experience
As emerging technologies like virtual reality, AI, and immersive content reshape how consumers engage with brands, Michael Mak continues to evolve. His ability to adapt quickly, stay ahead of cultural trends, and maintain authenticity has made him a trusted figure among both influencers and investors.
“People don’t remember ads,” Michael says. “They remember how something made them feel. That’s what wins today—and tomorrow.”
With more projects on the horizon and a growing list of celebrity collaborators, Michael Mak is not just creating moments—he’s building movements.